ACM BUYOUT

ACM Buyout includes Billboard, Gutters and MREC and Pos 1

 

The ACM Buyout is a high-impact and high-reach, collapsible loading custom ad placement available on ACM News mastheads’ homepages (theherald.com.au, illawarramercury.com.au, bendigoadvertiser.com.au and others) arching side to side between the homepage’s navigation bar and content pane. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle.

Rules

  • Buyout is present on the homepage all day
  • Frequency Capping
    • Animated version is frequency capped at 3 impressions / UB / day
    • The user is presented with the static version on the fourth and all consecutive impressions
    • Exception is if the user previously collapsed the ad, then re-expands it – this will load the animated version of the creative

 

Dimensions and Specifications

ComponentDimensions
(W X H)		File SizeFile FormatNotes
Initial Phase970x250px150KBHTML5, GIF, JPG, PNG

  • 3rd party redirect tag serving animated content AND

  • static image of the animated content
    (delivered directly as a hard file)
  • Animated

  • no looping

  • maximum 10 seconds duration

  • optional replay button

  • Capped at 3 impressions / UB / day (by Fairfax)
Static Phase970x250px150KBHTML5, GIF, JPG, PNG

  • 3rd party redirect tag serving animated content AND

  • static image of the first frame of the animation
    (delivered directly as a hard file)
No animation. Can be interactive but on user initiation only.

Deliverables

Fairfax’s Technical Operation team assembles the final execution from the following components:

  • 3x 3rd party redirect tags
  • 3x image files showing the first frame of the animations

Please note that collapse / expand functionality is handled by Fairfax’s internal framework, hence no such controls are required, nor should these be implemented on the creative.

Where can this run?

View the “Fairfax Ad Product Site Matrix” to see what sites this product can run.

Lead Times

Custom executions, bespoke solutions and where advised require 10 business days lead time or longer.

Your Account Manager will advise you about creative lead times at the time of signing your booking.

 

Contact

Carol de Oliveira
Business Development Manager - Digital
Australian Community Media - National Sales
+61 (02) 9478 1242 Email Carol de Oliveira