Penny Kaleta appointed National Sales Director of Australian Community Media
13 March 2017
Fairfax Media’s rural and regional publishing business, Australian Community Media (ACM), has appointed highly experienced sales leader Penny Kaleta as National Sales Director.
In the role, Ms Kaleta will lead a team focused on helping advertising agencies and key customers based in capital cities to connect with large and valuable local audiences via ACM’s network of more than 150 newspapers and websites.
The ACM network and advertising opportunities is now showcased on the recently launched ACM AdCentre – a one-stop-shop for advertisers featuring information on audiences, brands, ad solutions and ad specs.
“My key focus will be on building sustainable growth through product and relationships,” Ms Kaleta said.
“It is my privilege to lead a team of diverse and frankly wonderful media sales professionals who are subject matter experts across regional and rural Australia.”
Ms Kaleta has more than 20 years’ experience in publishing, starting her career in regional newspapers at the Guardian Media Group in the UK, and joining Fairfax in 2005.
Ms Kaleta has served in a variety of roles at Fairfax including leading the Fairfax Direct Sales Team, as NSW Sales Director of Fairfax’s employment and automotive sections and websites, and most recently since 2014 has been part of the ACM senior leadership team as Sales Director and instrumental in driving transformational change.
She was awarded the Fairfax Sales Manager of the year award in 2009 and in the same year received the Pacific Australasian Newspaper Association (PANPA) Sales Manager award.
Ms Kaleta will report to ACM’s Commercial Director Rodney House.
About Fairfax Australian Community Media (ACM)
Fairfax Media’s Australian Community Media (ACM) division is made up of more than 200 leading rural and regional newspapers and community-based websites. Our national sales office also represents close to 100 independent titles. Our brands serve millions of people in every state and territory across Australia. Our proudly independent journalism has been a trusted local voice keeping audience informed for more than 180 years. We also specialise in events, research for local, regional and agricultural communities as well as digital ventures.
We are committed to creating a more modern, consolidated rural regional and suburban media network by implementing new technologies and making our newspapers and websites even better than they’ve ever been.