THE WIMMERA MAIL-TIMES OVERVIEW

23,000 Total Monthly Readership – Combined Print & Digital

mailtimes.com.au

Publication Days: Monday, Wednesday, Friday

The Wimmera Mail Times Map

The Wimmera Mail-Times is based in Horsham – the capital of Victoria’s Wimmera region. It circulates from St Arnaud in the east to beyond the SA border; from Patchewollock and Woomelang, south to Ararat and Edenhope.

The Wimmera Mail-Times was started in 1959 after a merger of the 86-year-old Horsham Times and the once Natimuk-based West Wimmera Mail, which moved to Horsham in 1956.

The Wimmera Mail-Times remains the region’s premier hard-news provider, respected for its willingness to stimulate debate on public issues and guard with pride the interests of the region.

Published and delivered each three days a week, The Wimmera Mail-Times offers a depth of coverage across a wide domain and broad variety within its pages – from breaking news to community events and sports,

feature and lifestyle stories.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending March 2018 | Nielsen Digital Ratings Monthly March 2018.

 

RATES

The Wimmera Mail-Times EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$66.87 $73.55
Display Module Colour (+25%)$83.58$91.94

The Wimmera Mail-Times Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$8.25$9.08
CCM Colour (+25%)$10.32$11.35
Positions Vacant CCM Mono$8.25$9.08
Positions Vacant CCM Colour (+25%)$10.32$11.35
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance please contact Fairfax Advertising Production Support
Newspapers & Magazines
E: advertisingsupport@fairfaxmedia.com.au
T: 1300 666 326

 

DEADLINES

THE WIMMERA MAIL-TIMESDEADLINE
Publication DayMonday, Wednesday, Friday
EGN Booking & Cancellation11am 3 working days prior
EGN Complete Supplied Material10am 1 working day prior
CLASSIFIED Booking & Material Deadline5pm 2 working days prior

THE WIMMERA MAIL TIMES DOMAINDEADLINE
Publication DayFriday
Display Booking Deadline11am Tuesday prior
Complete Material Deadline10am Thursday prior

Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday7,000
Wednesday6,500
Friday8,500
Delivery AddressFairfax Media Print and Logistics
30-32 Grandlee Drive, WENDOUREE VIC 3355
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the North Richmond & Ballarat Print Site Insert Specifications before supplying inserts.

 

Print readership

  • Average Issue Readership
    21,200

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar 2018 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    18,417
  • Page Views
    62,354
  • Time Per Person (hh:mm:ss)
    '00.03.2

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Adobe Analytics | Dec 2018.

Desktop readership

  • Unique Audience
    17,613
  • Page Views
    119,184
  • Time Per Person (hh:mm:ss)
    '00.03.2

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Adobe Analytics | Dec 2018.

Smartphone readership

  • Unique Audience
    43,487
  • Page Views
    191,323
  • Time Per Person (hh:mm:ss)
    '00.03.2

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Adobe Analytics | Dec 2018.

Tablet readership

  • Unique Audience
    10,892
  • Page Views
    66,874
  • Time Per Person (hh:mm:ss)
    '00.03.2

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
View tablet ad specs
Source: Adobe Analytics | Dec 2018.

MAJOR TOWNS IN DISTRIBUTION AREA
Horsham

 

POSTCODES IN DISTRIBUTION AREA
3400, 3418, 3393, 3414, 3380, 3409, 3390, 3318, 3424, 3419, 3388, 3392, 3412, 3377, 3396, 3480, 3423, 3395, 3300, 3407, 3478, 3483, 3317, 3387, 3385, 3391, 3305, 3381, 5271, 3315, 3413

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
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+61 (02) 4979 5283 Email ACM National Classifieds