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The Senior

Publication Days

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Monthly Print Audience

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Monthly Digital Audience

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Monthly Page Views

Print Audience

Monthly Print Readership

631,861

Digital Audience

Monthly Digital Audience

26,606

Page Views

118,515

Average Frequency

4.5

SOURCE: Roy Morgan Live Audiences, Dec 23.

Gender

Male

43%

Female

57%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience

Age

18 to 34

12%

35 to 49

10%

50 to 64

26%

65 +

50%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience

Audience Type

Baby Boomers (1946-1965)

46%

Gen X (1966-1980)

16%

Gen Y (1981-1995)

15%

Gen Z (1996-2010)

8%

Families with Children at Home

33%

Small Business Owners (incl Agriculture)

8%

Grocery Buyers

85%

Car Buyers

10%

Property Buyers

12%

Travel Intenders

49%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly print audience

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