THE NORTHERN DAILY LEADER OVERVIEW

151,000 Total Monthly Readership – Combined Print & Digital

northerndailyleader.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Northern Daily-Map

Published six days a week, The Northern Daily Leader generates most of its stories from Tamworth and the region but also pays special attention to the bigger picture of national and international news and sport.

The Northern Daily Leader serves a vast and versatile region. Its daily readership sweeps across the North West Slopes and Plains and climbs across the Northern Tablelands. The district is rich in agriculture and Tamworth is best known for its Country Music Festival.

The strength of The Northern Daily Leader lies in its enormous penetration into the region’s population. From its Tamworth base it reaches many hundreds of kilometres into the North West / New England region, The Leader is a diverse publication catering for the tastes and interests of many customers.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending May 2018 | Nielsen Digital Ratings Monthly May 2018.

Demographics

Gender
47% Male
53% Female
Social Grade
  • 13% Social Grade A
  • 19% Social Grade B
  • 15% Social Grade C1
  • 17% Social Grade C2
  • 36% Social Grade DE
Income
  • 22% Less than $40,000 per year
  • 21% $40,000-$79,999 per year
  • 18% $80,000-$119,999 per year
  • 15% $120,000 or more per year
Lifestage
62% Parent
30% Not Parent
25% Retired
52% Working
Occupation
  • 14% Managers
  • 11% Professional
  • 4% Trades
  • 3% Community Services
  • 6% Administrative
  • 4% Sales
  • 5% Machinery Operator & Driver

RATES

The Northern Daily Leader EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$127.50$140.25
Display Module Colour (+25%)$159.38$175.31

The Northern Daily Leader Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$14.62$16.08
CCM Colour (+25%)$18.28$20.10
Positions Vacant CCM Mono$14.62$16.08
Positions Vacant CCM Colour (+25%)$18.28$20.10
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE NORTHERN DAILY LEADERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material1pm 1 working day prior
Classified Booking & Material Deadline12pm 1 working day prior

TAMWORTH DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline12pm Tuesday prior
Complete Material Deadline9am Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday4,200
Tuesday4,000
Wednesday4,200
Thursday4,200
Friday4,200
Saturday7,500
Delivery AddressFairfax Media Print and Logistics
64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

 

MAJOR TOWNS IN DISTRIBUTION AREA
Tamworth, Attunga, Barraba, Bective, Bingara, Breeza, Caroona, Carroll, Curlewis, Currabubula, Duri, Gunnedah, Kootingal, Manilla, Moonbi, Murrurundi, Nemingha, Nundle, Parry Shire, Quirindi, Somerton, Sulcor, Uralla, Walcha, Wallabadah, Werris Creek, Willow Tree  

 

POSTCODES IN DISTRIBUTION AREA
2342, 2359, 2339, 2344, 2355, 2345, 2353, 2369, 2382, 2338, 2381, 2341, 2404, 2347, 2402, 2336, 2352, 2346, 2388, 2365, 2354, 2358, 2357, 2343, 2370, 2337, 2390, 2400, 2380, 2333, 2360, 2350, 2340

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds