THE NORTHERN DAILY LEADER OVERVIEW

151,000 Total Monthly Readership – Combined Print & Digital

northerndailyleader.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Northern Daily-Map

Published six days a week, The Northern Daily Leader generates most of its stories from Tamworth and the region but also pays special attention to the bigger picture of national and international news and sport.

The Northern Daily Leader serves a vast and versatile region. Its daily readership sweeps across the North West Slopes and Plains and climbs across the Northern Tablelands. The district is rich in agriculture and Tamworth is best known for its Country Music Festival.

The strength of The Northern Daily Leader lies in its enormous penetration into the region’s population. From its Tamworth base it reaches many hundreds of kilometres into the North West / New England region, The Leader is a diverse publication catering for the tastes and interests of many customers.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending March 2018 | Nielsen Digital Ratings Monthly March 2018.

Demographics

Gender
47% Male
53% Female
Social Grade
  • 12% Social Grade A
  • 20% Social Grade B
  • 16% Social Grade C1
  • 17% Social Grade C2
  • 35% Social Grade DE
Income
  • 26% Less than $40,000 per year
  • 17% $40,000-$79,999 per year
  • 21% $80,000-$119,999 per year
  • 14% $120,000 or more per year
Lifestage
65% Parent
28% Not Parent
26% Retired
49% Working
Occupation
  • 13% Managers
  • 10% Professional
  • 4% Trades
  • 3% Community Services
  • 7% Administrative
  • 3% Sales
  • 6% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar | Adobe Analytics Dec 2017.

RATES

The Northern Daily Leader EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$121.43$133.57
Display Module Colour (+25%)$151.79$166.96

The Northern Daily Leader Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$14.62$16.08
CCM Colour (+25%)$18.28$20.10
Positions Vacant CCM Mono$14.62$16.08
Positions Vacant CCM Colour (+25%)$18.28$20.10
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance please contact Fairfax Advertising Production Support
Newspapers & Magazines
E: advertisingsupport@fairfaxmedia.com.au
T: 1300 666 326

 

DEADLINES

THE NORTHERN DAILY LEADERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material1pm 1 working day prior
Classified Booking & Material Deadline12pm 1 working day prior

TAMWORTH DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline12pm Tuesday prior
Complete Material Deadline9am Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday5,500
Tuesday5,000
Wednesday5,000
Thursday5,000
Friday5,000
Saturday9,000
Delivery AddressFairfax Media Print and Logistics
64-66 Armstrong Street, TAMWORTH NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Tamworth Print Site Insert Specifications before supplying inserts.

 

Print readership

  • Mon-Fri
    10,600
  • Saturday
    21,000

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar 2018 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    45,237
  • Page Views
    151,139
  • Time Per Person (hh:mm:ss)
    '00.03.27

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Adobe Analytics | Dec 2018.

Desktop readership

  • Unique Audience
    10,640
  • Page Views
    52,447
  • Time Per Person (hh:mm:ss)
    '00.03.27

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Adobe Analytics | Dec 2018.

Smartphone readership

  • Unique Audience
    27,831
  • Page Views
    71,167
  • Time Per Person (hh:mm:ss)
    '00.03.27

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Adobe Analytics | Dec 2018.

Tablet readership

  • Unique Audience
    6,750
  • Page Views
    27,459
  • Time Per Person (hh:mm:ss)
    '00.03.27

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Adobe Analytics | Dec 2018.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Tamworth, Attunga, Barraba, Bective, Bingara, Breeza, Caroona, Carroll, Curlewis, Currabubula, Duri, Gunnedah, Kootingal, Manilla, Moonbi, Murrurundi, Nemingha, Nundle, Parry Shire, Quirindi, Somerton, Sulcor, Uralla, Walcha, Wallabadah, Werris Creek, Willow Tree  

 

POSTCODES IN DISTRIBUTION AREA
2342, 2359, 2339, 2344, 2355, 2345, 2353, 2369, 2382, 2338, 2381, 2341, 2404, 2347, 2402, 2336, 2352, 2346, 2388, 2365, 2354, 2358, 2357, 2343, 2370, 2337, 2390, 2400, 2380, 2333, 2360, 2350, 2340

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds