THE COURIER OVERVIEW

169,000 Total Monthly Readership – Combined Print & Digital

thecourier.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Courier (Ballarat) Map

The Courier is published Monday to Saturday. The Courier has a profile in the Ballarat market that is second to none. It is the dominant medium that sets the news agenda and enjoys extremely high readership – a significantly higher penetration than metropolitan newspapers and any other media.

Ballarat has a strong industrial presence due to large organisations such as Bendix Mintex, McCains, Sunicrust and Mars. The State Data Centre and the Technology Centre contribute to a growing emphasis on advancing technology. Commercial change and development in shopping centres is leading extensive growth in the region. Victoria’s State Revenue Office is now based in Ballarat as is the regional headquarters of Ambulance Victoria.

The rural community plays an important role in the Ballarat region. The rich soil supports potato growing and pasture grasses. Sheep, cattle and specialty farming such as deer are becoming more dominant.

Ballarat has established quality education institutions and a growing tertiary education sector. Ballarat Clarendon College, Ballarat Grammar, St Patrick’s College and Ballarat High School provide wide support to students from outlying area. The long established School of Mines (now part of Ballarat University) provides a variety of subject choices and works closely with all of Ballarat’s education institutions. The University of Ballarat is a thriving institution with excellent curriculum, services and a growing attendance of local and international students. The Australian Catholic University, Aquinas Campus, provides excellent specialist education in both nursing and teaching.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending March 2018 | Nielsen Digital Ratings Monthly March 2018.

Demographics

Gender
49% Male
51% Female
Social Grade
  • 15% Social Grade A
  • 20% Social Grade B
  • 23% Social Grade C1
  • 28% Social Grade C2
  • 15% Social Grade DE
Income
  • 18% Less than $40,000 per year
  • 21% $40,000-$79,999 per year
  • 21% $80,000-$119,999 per year
  • 14% $120,000 or more per year
Lifestage
55% Parent
44% Not Parent
22% Retired
57% Working
Occupation
  • 17% Managers
  • 10% Professional
  • 8% Trades
  • 4% Community Services
  • 7% Administrative
  • 4% Sales
  • 5% Machinery Operator & Driver
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar | Adobe Analytics Dec 2017.

RATES

The Courier EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$94.92$104.41
Display Module Colour (+25%)$118.65$130.51

The Courier Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$11.43$12.58
CCM Colour (+25%)$14.29$15.72
Positions Vacant CCM Mono$11.43$12.58
Positions Vacant CCM Colour (+25%)$14.29$15.72
Adzuna.com.au lift rates*$20.00$22.00

 

The Courier EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$112.93$124.22
Display Module Colour (+25%)$141.16$155.28

The Courier Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$13.61$14.97
CCM Colour (+25%)$17.01$18.71
Positions Vacant CCM Mono$13.61$14.97
Positions Vacant CCM Colour (+25%)$17.01$18.71
Adzuna.com.au lift rates*$20.00$22.00

* This is a compulsory lift rate applied to all PV classifieds
Classified rates are per column cm (CCM)

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance please contact Fairfax Advertising Production Support
Newspapers & Magazines
E: advertisingsupport@fairfaxmedia.com.au
T: 1300 666 326

 

DEADLINES

THE COURIERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE COURIER DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline12 noon Wednesday prior
Complete Material Deadline1pm Thursday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday11,000
Tuesday10,500
Wednesday11,000
Thursday11,500
Friday11,000
Saturday21,000
Delivery AddressFairfax Media Print and Logistics
30-32 Grandlee Drive, WENDOUREE VIC 3355
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the North Richmond & Ballarat Print Site Insert Specifications before supplying inserts.

 

Print readership

  • Mon-Fri
    39,000
  • Saturday
    47,000

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar 2018 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    97,144
  • Page Views
    388,390
  • Time Per Person (hh:mm:ss)
    '00.04.35

Total digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Adobe Analytics | Dec 2018.

Desktop readership

  • Unique Audience
    22,648
  • Page Views
    122,253
  • Time Per Person (hh:mm:ss)
    '00.04.35

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Adobe Analytics | Dec 2018.

Smartphone readership

  • Unique Audience
    62,127
  • Page Views
    201,413
  • Time Per Person (hh:mm:ss)
    '00.04.35

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Adobe Analytics | Dec 2018.

Tablet readership

  • Unique Audience
    12,288
  • Page Views
    64,366
  • Time Per Person (hh:mm:ss)
    '00.04.35

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Adobe Analytics | Dec 2018.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Ballarat, Ararat, Avoca, Bacchus Marsh, Ballan, Beaufort, Bungaree, Buninyong, Burrumbeet, Clunes, Creswick, Daylesford, Derrinallum, Lake Bolac, Linton, Lismore, Maryborough, Meredith, Mt Helen, Sebastopol, Skipton, Streatham, Trentham, Waubra, Wendouree

 

POSTCODES IN DISTRIBUTION AREA
3468, 3475, 3378, 3330, 3334, 3325, 3324, 3379, 3333, 3360, 3361, 3384, 3232, 3345, 3462, 3464, 3467, 3321, 3371, 3370, 3328, 3480, 3341, 3373, 3458, 3233, 3230, 3460, 3342, 3478, 3363, 3463, 3357, 3225, 3461, 3260, 3331, 3227, 3380, 3450, 3351, 3223, 3465, 3377, 3300, 3356, 3224, 3250, 3355, 3218, 3222, 3226, 3400, 3352, 3228, 3220, 3340, 3219, 3192, 3214, 3280, 3337, 3000, 3350, 3216

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds