THE ADVOCATE (DAYLESFORD) OVERVIEW

9,300 Average Issue Readership – Print

hepburnadvocate.com.au

Publication Days: Wednesday

The Advocate (Daylesford) Map

The Advocate is the local community newspaper in the Hepburn Shire, covering the centres of Daylesford, Creswick, Clunes and Trentham. The region is renowned for its beautiful natural landscape, attracting tree changers from across the state.

Each town varies immensely – with day spas and spirituality a key part of Daylesford and Hepburn Springs, literature putting Clunes on the map, Creswick the home of forestry and the potato industry dominating the history of Trentham.

Tourism remains a key driver to the entire region, as well as agricultural including sheep, dairy farming, canola, vineyards and cideries.

The Advocate – established in 1880 – is the oldest-running community newspaper in the region. It provides an online and print edition with a strong

real estate section, as well as classifieds, display ads, advertising features and special publications.

This publication uses a T84 Modular layout.

Source: Publishers statement March 2018. Readership based on circulation – calculated at 1.3 readers per copy.

 

RATES

The Advocate (Daylesford) EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$41.41$45.55
Display Module Colour (+25%)$51.76$56.94

The Advocate (Daylesford) Classified Rates

CLASSIFIED RATES RATE EX GSTRATE INCL GST
CCM Mono$4.79$5.26
CCM Colour (+25%)$5.98$6.58
Positions Vacant CCM Mono$4.79$5.26
Positions Vacant CCM Colour (+25%)$5.98$6.58
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance please contact Fairfax Advertising Production Support
Newspapers & Magazines
E: advertisingsupport@fairfaxmedia.com.au
T: 1300 666 326

 

THE ADVOCATEDEADLINE
Publication DayWednesday
EGN Booking & Cancellation10am 3 working days prior
EGN Complete Supplied Material9am 1 working day prior
CLASSIFIED Booking & Material Deadline5pm 2 working days prior

THE ADVOCATE DOMAINDEADLINE
Publication DayWednesday
Display Booking Deadline12 noon Thursday prior
Complete Material Deadline4pm Monday prior

Due to production processes, deadlines are absolute.

INSERTSPUBLICATION DAYQUANTITY
Wednesday6,650
Delivery AddressFairfax Media, Ballarat, 30-32 Grandlee Drive, WENDOUREE, VIC, 3355
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.
 

 

Print readership

  • Average Issue Readership
    9,300

Print overview

print-icon
Trust and credibility are at the heart of our local mastheads, with many serving their communities for over 100 years. These titles are at the heart of regions they serve. The strong connection they enjoy with their audience is based on the trust they have in us to provide relevant news and information.
View newspaper ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Mar 2018 | Figures are Average Issue Readership.

Total Digital readership

  • Unique Audience
    1,209
  • Page Views
    2,494
  • Time Per Person (hh:mm:ss)
    '00.02.71

Total Digital overview

digital
The trust in our brands is extended to our digital assets in all their forms. Our digital first approach to publishing and a sophisticated mix of print, digital, apps and mobile, positions our mastheads to be the key communication point in times of fire, flood and crisis as well as the pivotal daily focus for our local residents’ news and business offers.
Source: Adobe Analytics | Dec 2018.

Desktop readership

  • Unique Audience
    537
  • Page Views
    1,315
  • Time Per Person (hh:mm:ss)
    '00.02.71

Desktop overview

desktop
Viewing our sites on desktop allows our readers to immerse themselves in their news. It provides a powerful platform for businesses to deliver engaging high impact advertising.
View desktop ad specs
Source: Adobe Analytics | Dec 2018.

Smartphone readership

  • Unique Audience
    521
  • Page Views
    826
  • Time Per Person (hh:mm:ss)
    '00.02.71

Smartphone overview

mobile
Australians love their smartphones and our lives increasingly revolve around them. Our audience’s favourite way to consume ACM content in a digital format is through their mobile. It gives them access to the latest local news, sport and entertainment anywhere at anytime.
View smartphone ad specs
Source: Adobe Analytics | Dec 2018.

Tablet readership

  • Unique Audience
    151
  • Page Views
    351
  • Time Per Person (hh:mm:ss)
    '00.02.71

Tablet overview

tablet
The optimal blend of news on the go while enjoying the entire experience of our sites.
Source: Adobe Analytics | Dec 2018.

MAJOR TOWNS IN DISTRIBUTION AREA
Daylesford, Creswick, Clunes, Trentham, Glenlyon, Allendale, Kingston, Leonard’s Hill, Lyonville, Newlyn, Denver and Smeaton

 

POSTCODES IN DISTRIBUTION AREA
3363, 3364, 3370, 3446, 3451, 3458, 3460, 3461

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds