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The Advocate

Publication Days

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  • tue
  • wed
  • thu
  • fri
  • sat
$stat['title']

Weekly Print Audience

$stat['title']

Monthly Digital Audience

Print Audience

Mon – Fri Ave Issue Readership

26,478

Sat Ave Issue Readership

26,779

Weekly Print Readership

38,327

Monthly Print Readership

44,694

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+

Digital Audience

Monthly Digital Audience

64,103

Page Views

775,464

Average Frequency

12.1

SOURCE: Roy Morgan Live Audiences, Dec 23.

Cross Platform

Monthly Cross Platform Audience

105,218

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+

Gender

Male

49%

Female

51%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Age

18 to 34

18%

35 to 49

18%

50 to 64

34%

65 +

27%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Audience Type

Baby Boomers (1946-1965)

41%

Gen X (1966-1980)

23%

Gen Y (1981-1995)

16%

Gen Z (1996-2010)

12%

Families with Children at Home

33%

Small Business Owners (incl Agriculture)

10%

Grocery Buyers

78%

Car Buyers

10%

Property Buyers

8%

Travel Intenders

41%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Material Delivery

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

Deadlines

Burnie Advocate

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Publication Size

Monday

Daily

No

17:00 Wed

14:00 Fri

16:45 Fri

17:00 Fri

18:00 Sun

22:30 Sun

Tasmania Fairfax Printing

T84

Tuesday

Daily

No

17:00 Thu

14:00 Mon

16:45 Mon

17:00 Mon

18:00 Mon

22:30 Mon

Tasmania Fairfax Printing

T84

Wednesday

Daily

No

17:00 Fri

14:00 Tue

16:45 Tue

17:00 Tue

18:00 Tue

22:30 Tue

Tasmania Fairfax Printing

T84

Thursday

Daily

No

17:00 Mon

14:00 Wed

16:45 Wed

17:00 Wed

18:00 Wed

22:30 Wed

Tasmania Fairfax Printing

T84

Friday

Daily

Yes

17:00 Tue

14:00 Thu

16:45 Thu

17:00 Thu

18:00 Thu

22:30 Tue

Tasmania Fairfax Printing

T84

Saturday

Daily

Yes

17:00 Wed

14:00 Fri

16:45 Fri

17:00 Fri

18:00 Fri

22:30 Fri

Tasmania Fairfax Printing

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

The Advocate – Property Guide

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size

Monday

Weekly

No

17:00 Fri

14:00 Tue

18:00 Tue

Tasmania Fairfax Printing

M11

All deadlines are in local time. Due to production processes, deadlines are absolute.

Inserts

Publication Day
Print Run
Quantity
Note

Monday

7,304

7,670

Max 3 inserts including Pre prints

Tuesday

7,149

7,505

Max 3 inserts including Pre prints

Wednesday

7,278

7,640

Max 3 inserts including Pre prints

Thursday

7,847

8,240

Max 3 inserts including Pre prints

Friday

9,310

9,885

Max 3 inserts including Pre prints

Saturday

8,274

8,690

Max 3 inserts including Pre prints

Delivery Address

Examiner Print Centre 235 George Town Road, LAUNCESTON TAS 7248

Rates

Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.

Check the Insert Specifications page for all requirements before supplying inserts. Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.