THE ADVERTISER OVERVIEW

36,000 Total Monthly Readership – Print

cessnockadvertiser.com.au

Publication Day: Wednesday

The Advertiser (Cessnock) Map

Cessnock is 160 kilometres from the heart of Sydney central business district and is less than one hour‘s drive from Newcastle, Lake Macquarie and the Central Coast.

Cessnock grew as a city founded on coal mining and was fortunate to benefit from the new found interest in wine. From the late 1960s a flourishing tourism industry blossomed worth hundreds of millions to the local economy. Tourism focuses on the wineries, the numerous world-class restaurants and internationally-acclaimed accommodation, ranging from rustic style cabins to the elegant charm of guest houses and modern-as-tomorrow country club golf resorts.

While many people still commute to the coal mines in the nearby Upper Hunter, the tourism industry has provided huge employment benefits. Cessnock has a substantial retail centre, supplemented by smaller centres in adjoining towns, including Kurri Kurri, Weston, Branxton and Greta.

The Advertiser is published weekly and home delivered to just about every corner of the local government area. The paper has been published since 1960 and is highly regarded as the vehicle through which residents are informed on all matters, ranging from general news and sport to regular real estate and entertainment feature.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending May 2018 | Nielsen Digital Ratings Monthly May 2018.

Demographics

Gender
48% Male
52% Female
Social Grade
  • 3% Social Grade A
  • 11% Social Grade B
  • 14% Social Grade C1
  • 26% Social Grade C2
  • 45% Social Grade DE
Income
  • 35% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 6% $120,000 or more per year
Lifestage
74% Parent
25% Not Parent
31% Retired
45% Working
Occupation
  • 10% Managers
  • 3% Professional
  • 5% Trades
  • 11% Community Services
  • 2% Administrative
  • 2% Sales
  • 2% Machinery Operator & Driver

RATES

The Advertiser (Cessnock) EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$109.26$120.19
Display Module Colour (+25%)$136.58$150.24

The Advertiser Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Mono$14.16$15.58
CCM Colour (+25%)$17.70$19.47
Positions Vacant CCM Mono$16.69$18.36
Positions Vacant CCM Colour (+25%)$20.86$22.95
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ADVERTISERDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 4 working days prior
EGN Complete Supplied Material1pm 2 working days prior
CLASSIFIED Booking & Material Deadline5pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday17,500
Delivery AddressInserts Receiving
Fairfax Media Print and Logistics - Tamworth
64-66 Armstrong Street
Tamworth NSW 2340
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Cessnock, Abermain, Belbird, Branxton, Congewai, Ellalong, Kearsley, Kurri Kurri, Laguna, Millfield, Mount Vincent, Mulbring, Neath, Paxton, Pokolbin, Quorrobolong, Rothbury, Sawyers Gully, Weston, Windermere, Wollombi

 

POSTCODES IN DISTRIBUTION AREA
2334, 2335, 2326, 2327, 2321, 2323, 2325, 2320

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
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+61 (02) 4979 5283 Email ACM National Classifieds