SHEPPARTON NEWS OVERVIEW

28,000 Average Issue Readership – Print

Shepparton News is an independently owned publication represented by ACM National Sales.

 

sheppnews.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

Shepparton News, the flagship of the McPherson Media Group, was awarded the prestigious PANPA newspaper of the year for its category in 2004 and the online newspaper of the year in 2007. The News is the only local daily paid newspaper servicing the Greater Shepparton area.

Shepparton News has experienced tremendous circulation growth and innovation in web publishing over the past decade. It was established in 1877 and has been owned by the McPherson family for 120 years. McPherson Media Group is continually improving its service to customers and the group now consists of 13 local newspapers, commercial printing companies and an Internet service provider, telco and web publishing company.

Established in 1995, McPherson Media is a preferred Internet provider in the region, offering quick, efficient service for the private user and business community. It provides expert technical backup, web publishing and maintenance service for local and national commercial business and also a broadband wireless network with a free VOIP capability.

The Greater Shepparton economy is strong and vibrant, led by a prosperous farming sector based on irrigated and dryland agriculture and dominated by intensive dairying, fruit growing and food processing. Around 25% of the total value of Victoria's agricultural production is generated in the Greater Shepparton region. Shepparton is growing due to substantial investment and development by the many national and international food-processing companies based in the region.

The Shepparton region is recognised as the food production and processing capital of Australia, affectionately referred to as the "foodbowl." The region turns over more than $1.6 billion per annum in food and beverage manufacturing. Substantial investment throughout the region by a host of national and international food processors including SPC Ardmona, Campbell's Soups, Kraft, Murray Goulburn, Nestle, Snow Brand, Tatura Milk and Unifoods has helped fuel the region's spectacular progress.

The City of Shepparton is a major service centre with a dynamic and vibrant retail sector. Sporting facilities abound in the region, including some of country Victoria's top golf courses. There is a superb lakeside aquatic centre and outstanding facilities for a variety of other sports. The Goulburn, Broken and Murray Rivers offer boating and other water activities. Restaurants are numerous and some of Australia's oldest and best wineries can be found in the area. The wetlands of the region are home to an abundance of flora and fauna and the magnificent red gums of the Barmah Forest hark back to a time when nature reigned supreme.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending May 2018.

Demographics

Gender
50% Male
50% Female
Social Grade
  • 17% Social Grade A
  • 15% Social Grade B
  • 24% Social Grade C1
  • 16% Social Grade C2
  • 28% Social Grade DE
Income
  • 21% Less than $40,000 per year
  • 21% $40,000-$79,999 per year
  • 12% $80,000-$119,999 per year
  • 20% $120,000 or more per year
Lifestage
58% Parent
40% Not Parent
22% Retired
61% Working
Occupation
  • 15% Managers
  • 13% Professional
  • 11% Trades
  • 4% Community Services
  • 5% Administrative
  • 5% Sales
  • 1% Machinery Operator & Driver

RATES

Shepparton News EGN Rates Mon–Thu and Sat

EGN RATES MON–THU & SATRATE EX GSTRATE INCL GST
Display Module Mono$100.00 $110.00
Display Module Colour (+25%)$125.00$137.50

Shepparton News EGN Rates Fri

EGN RATES FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$104.00$114.40
Display Module Colour (+25%)$130.00$143.00

 

Shepparton News Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
Classified/ccm Mono$14.23$15.65
Classified/ccm inc Colour (+25%) $17.79$19.57
Positions Vacant/ccm Mono $14.23$15.65
Positions Vacant/ccm inc Colour (+25%) $17.79$19.57

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Delivering complete material to Fairfax?

Our preferred method of receiving material is AdStream.

Email EGN and Classified material to national@sheppnews.com.au

Please supply a booking number when emailing material.

 

DEADLINES

SHEPPARTON NEWSDEADLINE
Publication DayMonday – Saturday
EGN Booking & Cancellation12pm 2 working days prior
EGN Complete Supplied Material12pm 2 working days prior
CLASSIFIED Booking & Material Deadline12pm 2 working days prior

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday9,500
Tuesday10,300
Wednesday9,000
Thursday9,000
Friday13,000
Saturday8,200
Delivery Addressc/ Shepparton News, Melbourne Road, SHEPPARTON, VIC, 3630
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne