LAKES MAIL OVERVIEW
Publication Day: Thursday
The Lakes Mail, established in October 1996, has undergone a substantial change providing both readers and advertisers with a fresh layout, increased sections and an expanded classified section as well as the increased regularity of weekly distribution (formerly fortnightly) now including the top end of the Central Coast which has been extremely well received.
Our commitment to the Westlakes area, Blackalls Park/Toronto through to Morisset/Cooranbong/Wyee Point, remains undiminished and this area maintains the lion’s share of the Lakes Mail readership base.
The paper has a strong community focus and as always, our locally based editorial continues to cover hard hitting news stories, a range of special feature topics and provides a strong focus on the people and the issues that affect them in our region.
Lakes Mail has a comprehensive entertainment guide, “LIVE”, a detailed local services directory and classified pages. The newspaper features all the local sports and has a fishing column written for local anglers.
A strong established readership base provides advertisers with an effective tool for obtaining maximum impact from their advertising dollar. As part of the Newcastle Newspapers Group we can also off er advertisers a unique opportunity to take advantage of great package deals and broaden their marketing reach.
The area is growing rapidly in both the commercial and residential sectors with Toronto and Morisset, in particular, set for strong development over the next few years which will provide the Lakes Mail with great opportunities to further enhance the product for our loyal readers and advertisers.
This publication uses a T84 Modular layout.
Source: Publishers statement May 2018. Readership based on circulation – calculated at 1.3 readers per copy.
Lakes Mail EGN Rates
|EGN RATES||RATE EX GST||RATE INCL GST|
|Display Module Mono||$72.42||$79.66|
|Display Module Colour (+25%)||$90.52||$99.58|
Lakes Mail Classified Rates
|CLASSIFIED RATES||RATE EX GST||RATE INCL GST|
|CCM Colour (+25%)||$9.08||$9.98|
|Positions Vacant CCM Mono||$7.26||$7.99|
|Positions Vacant CCM Colour (+25%)||$9.08||$9.98|
|Adzuna.com.au lift rates*||$20.00||$22.00|
Print Advertising: Supplying your PDF
AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
|EGN Booking & Cancellation||1pm 5 working days prior|
|EGN Complete Supplied Material||1pm 2 working days prior|
|CLASSIFIED Booking & Material Deadline||1pm 2 working days prior|
All deadlines are in local time. Due to production processes, deadlines are absolute.
|Delivery Address||Inserts Receiving
Fairfax Media Print and Logistics - Nth Richmond
159 Bells Line of Road, North Richmond NSW 2754
|Rates||Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.|
Check the Insert Specifications page for all requirements before supplying inserts.
Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
MAJOR TOWNS IN DISTRIBUTION AREA
Morisset, Arcadia Vale, Awaba, Balcolyn, Balcolyn, Balmoral, Balmoral, Blackalls Park, Blackalls Park, Blue Haven, Blue Haven, Bonnells Bay, Bonnells Bay, Brightwaters, Brightwaters, Budgewoi, Budgewoi, Buttaba, Buttaba, Carey Bay, Carey Bay, Charmhaven, Charmhaven, Coal Haven, Coal Point, Cooranbong, Cooranbong, Dora Creek, Dora Creek, Eraring, Erarung, Fennell Bay, Fennell Bay, Fishing Point, Fishing Point, Gorokan, Gorokan, Hamlyn Terrace, Kilaben Bay, Lake Haven, Mannering Park, Mirrabookla, Morriset Park, Rathmines, San Remo, Silverwater, Sunshine, Toronto, Wangi Wangi, Windermere Park, Wyee, Wyee Point, Yarraonga Park