HUNTER VALLEY NEWS OVERVIEW
Publication Day: Wednesday
Hunter Valley News is a free paper delivered throughout three major towns in the Hunter Valley. Singleton and Muswellbrook are strongly industry and mining based. Scone industry is more rural based, however many miners reside there.
Scone is known as the Horse Capital of Australia with horse studs providing employment in the Upper Hunter. The remaining communities of Denman, Merriwa, Aberdeen and Murrurundi are rural based with the exception of Aberdeen, which has developed an export and domestic meat processing plant.
Hunter Valley News provides a week to week snapshot of the major issues affecting this region as a whole.
About half the population of the Upper Hunter is directly or indirectly associated with the mining and power generation industries. Annual
average incomes in the region are said to be among the highest in regional Australia.
Strong buying power, increased mobility and time has seen shopping behaviour patterns embrace all the Upper Hunter rather than just the old traditional town ‘loyalty’. Tourism groups, associations and individuals are growing and working together to promote the region’s rich variety of wine producing vineyards, its natural beauty and proximity to Newcastle, the Central Coast and Sydney.
This publication uses a T84 Modular layout.
Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending May 2018 | Nielsen Digital Ratings Monthly May 2018.
- 13% 14 to 29
- 26% 30 to 44
- 40% 45 to 64
- 21% 65 Plus
- 6% Managers
- 17% Professional
- 13% Trades
- 3% Community Services
- 7% Administrative
- 5% Sales
- 8% Machinery Operator & Driver
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MAJOR TOWNS IN DISTRIBUTION AREA
Muswellbrook, Aberdeen, Appletree Flat, Baerami, Belltrees, Blandford, Bulga, Bunnan, Camberwell, Castle Rock, Denman, Ellerston, Falbrook, Glennies Creek, Gundy, Gungal, Howes Valley, Jerrys Plains, Kars Springs, Kerrabee, Lemington, Martindale, Merriwa, Milbrodale, Moonan Flat, Mount Olive, Mount Thornley, Murrurundi, Parkville, Putty, Ravensworth, Rouchel, Sandy Hollow, Scone, Singleton, Stewarts Brook, Upper Rouchel, Warkworth, Whittingham, Wingen, Wybong
POSTCODES IN DISTRIBUTION AREA
2338, 2329, 2336, 2328, 2337, 2333, 2330