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The Border Mail

Publication Days

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  • thu
  • fri
  • sat
$stat['title']

Weekly Print Audience

$stat['title']

Monthly Digital Audience

The Border Mail

Print Audience

Mon – Fri Ave Issue Readership

14,820

Sat Ave Issue Readership

28,539

Weekly Print Readership

44,233

Monthly Print Readership

108,040

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+

Digital Audience

Monthly Digital Audience

88,995

Page Views

825,701

Average Frequency

9.3

SOURCE: Roy Morgan Live Audiences, Dec 23.

Cross Platform

Monthly Cross Platform Audience

202,218

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+

Gender

Male

55%

Female

46%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Age

18 to 34

34%

35 to 49

21%

50 to 64

28%

65 +

15%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Audience Type

Baby Boomers (1946-1965)

28%

Gen X (1966-1980)

25%

Gen Y (1981-1995)

27%

Gen Z (1996-2010)

14%

Families with Children at Home

45%

Small Business Owners (incl Agriculture)

11%

Grocery Buyers

82%

Car Buyers

14%

Property Buyers

15%

Travel Intenders

48%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Material Delivery

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

Deadlines

Border Mail

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Publication Size

Monday

Weekly

No

17:00 Wed

15:00 Fri

16.45 Sun

17:00 Sun

17:15 Sun

21:00 Sun

Wodonga Print Centre

T84

Tuesday

Weekly

No

17:00 Thu

15:00 Mon

16.45 Mon

17:00 Mon

17:15 Mon

22:00 Mon

Wodonga Print Centre

T84

Wednesday

Weekly

No

17:00 Fri

15:00 Tue

16.45 Tue

17:00 Tue

17:15 Tue

22:00 Tue

Wodonga Print Centre

T84

Thursday

Weekly

No

17:00 Mon

15:00 Wed

16.45 Wed

17:00 Wed

17:15 Wed

22:00 Wed

Wodonga Print Centre

T84

Friday

Weekly

No

17:00 Tue

15:00 Thu

16.45 Thu

17:00 Thu

17:15 Thu

22:00 Thu

Wodonga Print Centre

T84

Saturday

Weekly

Yes

17:00 Wed

15:00 Fri

16.45 Fri

17:00 Fri

17:15 Fri

22:00 Fri

Wodonga Print Centre

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Border Mail Real Estate View

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size

Saturday

Weekly

No

17:00 Mon

14:00 Wed

17:00 Wed

IVEV IVE Sunshine Victoria

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Inserts

Publication Day
Print Run
Quantity
Note

Monday

6,006

6,310

Max 4 inserts including Pre prints

Tuesday

5,266

5,534

Max 4 inserts including Pre prints

Wednesday

6,066

6,370

Max 4 inserts including Pre prints

Thursday

5,444

5,720

Max 4 inserts including Pre prints

Friday

7,691

8,080

Max 4 inserts including Pre prints

Saturday

11,763

12,350

Max 4 inserts including Pre prints

Delivery Address

McPherson’s Newsprinters, Attn: Inserts Receiving 1 McKoy St, WEST WODONGA, VIC, 3689 (02) 6024 0617

Rates

Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.

Check the Insert Specifications page for all requirements before supplying inserts. Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.