THE BORDER MAIL OVERVIEW

190,000 Total Monthly Readership – Combined Print & Digital

bordermail.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

The Border Mail-Map

The era of single/medium advertising campaigns is over and for good reason. Evidence over the past twenty five years shows multi-platform campaigns outperform single/medium campaigns at building brands and driving sales. It also shows newspapers play a strong role in delivering these outcomes.

In today’s complex multi-media world, newspapers offer considerable advantages that work best in combination with other media, especially television. Newspapers reinforce messages in other media, have unique advantages in building reach and provide additional depth to a campaign on both informational and action measures. In short a combination of print and digital will amplify your message.

No other local media has the capacity to connect, engage, and ignite discussion like The Border Mail. Our history is unrivaled, our future exciting. We are now more than just a paper. We are digital, mobile, and social,

with the power to share our stories with the world.

With a diverse suite of products available, we can offer an extensive range of print and digital options that can be tailored to fit the audience you wish to target within the budget you are working with.

Albury-Wodonga is one of Australia's major inland urban centres. The twin cities, straddling the border of New South Wales and Victoria are important centres for employment, health, education and retail.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending May 2018 | Nielsen Digital Ratings Monthly May 2018.

Demographics

Gender
51% Male
49% Female
Social Grade
  • 15% Social Grade A
  • 21% Social Grade B
  • 21% Social Grade C1
  • 21% Social Grade C2
  • 22% Social Grade DE
Income
  • 15% Less than $40,000 per year
  • 27% $40,000-$79,999 per year
  • 15% $80,000-$119,999 per year
  • 16% $120,000 or more per year
Lifestage
63% Parent
36% Not Parent
24% Retired
54% Working
Occupation
  • 14% Managers
  • 9% Professional
  • 7% Trades
  • 5% Community Services
  • 9% Administrative
  • 4% Sales
  • 1% Machinery Operator & Driver

RATES

The Border Mail (Albury) EGN Rates M-F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$103.85$114.23
Display Module Colour (+25%)$129.81$142.79

The Border Mail Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$11.43$12.57
CCM Colour (+25%)$14.28$15.71
Positions Vacant CCM Mono$11.43$12.57
Positions Vacant CCM Colour (+25%)$14.28$15.71
Adzuna.com.au lift rates*$20.00$22.00

 

The Border Mail (Albury) EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$157.36$173.10
Display Module Colour (+25%)$196.70$216.37

The Border Mail Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$17.31$19.04
CCM Colour (+25%)$21.64$23.80
Positions Vacant CCM Mono$17.31$19.04
Positions Vacant CCM Colour (+25%)$21.64$23.80
Adzuna.com.au lift rates*$20.00$22.00

* This is a compulsory lift rate applied to all PV classifieds
Classified rates are per column cm (CCM)

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE BORDER MAILDEADLINE
Publication DaysMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation3pm 3 working days prior
EGN Complete Supplied Material2pm 1 working day prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

THE BORDER MAIL DOMAIN (Max. 4 Inserts + Domain)DEADLINE
Publication DaySaturday
Display Booking Deadline10:30am 4 working days prior
Complete Material Deadline4pm 3 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday13,000
Tuesday12,000
Wednesday15,000
Thursday12,000
Friday13,000
Saturday23,000
Delivery AddressBorder Mail Printing
1 McKoy Street, WODONGA VIC 3690
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Albury, Bandiana Milpo, Beechworth, Benalla, Bidgeemia, Bright, Cobram, Conargo, Corowa, Corroyong, Culcairn, Dederang, Deniliquin, Eskdale, Euroa, Finley, Four Corners, Griffith, Henty, Holbrook, Howlong, Jerilderie, Kiewa, Lavington, Leeton, Lockhart, Mansfield, Mitta Mitta, Mt Beauty, Myrtleford, Narrandera, Rutherglen, Shepparton, Tallangatta, Tarcutta, Tocumwal, Tumbarumba, Urana, Wagga Wagga, Wangaratta, Wodonga, Yackandandah, Yarrawonga

 

POSTCODES IN DISTRIBUTION AREA
2702, 3641, 2716, 2707, 2712, 2701, 2714, 2713, 2700, 3666, 3636, 3644, 2705, 2710, 3672, 3630, 3746, 2645, 3709, 3732, 3700, 3728, 3698, 3687, 2659, 3726, 3740, 3699, 3688, 3701, 2655, 2658, 3749, 2656, 3707, 3683, 3675, 2660, 2675, 2647, 3685, 2643, 2651, 2644, 2665, 2653, 3741, 3737, 3747, 2642, 2652, 2663, 2666, 2646, 3678, 3730, 3691, 2641, 3677, 2680, 3690, 2640, 2650

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds