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Bendigo Advertiser

Publication Days

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  • tue
  • wed
  • thu
  • fri
  • sat
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Weekly Print Audience

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Monthly Digital Audience

Print Audience

Mon – Fri Ave Issue Readership

16,867

Sat Ave Issue Readership

22,776

Weekly Print Readership

43,752

Monthly Print Readership

60,367

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+

Digital Audience

Monthly Digital Audience

67,550

Page Views

662,314

Average Frequency

9.8

SOURCE: Roy Morgan Live Audiences, Dec 23.

Cross Platform

Monthly Cross Platform Audience

144,239

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+

Gender

Male

60%

Female

40%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Age

18 to 34

32%

35 to 49

23%

50 to 64

25%

65 +

19%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Audience Type

Baby Boomers (1946-1965)

30%

Gen X (1966-1980)

23%

Gen Y (1981-1995)

25%

Gen Z (1996-2010)

15%

Families with Children at Home

39%

Small Business Owners (incl Agriculture)

11%

Grocery Buyers

79%

Car Buyers

11%

Property Buyers

11%

Travel Intenders

49%

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – monthly cross-platform audience

Material Delivery

Print Advertising 

Print advertisements need to be supplied via ACM AdDrop.

  • The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material. Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
  • Visit addrop.com.au to find out more.

Digital advertising

Digital campaigns need to be supplied 5 days before the go live date.

  • Rich Media: Always needs to be built through RMC. Submitted into RMC 3 days before the go live date to allow for 2 day turnaround time.
  • Supplied artwork: Supplied artwork needs to be supplied 3 days out for generic campaigns along with URL and booking numbers. This does not apply for Rich Media builds see above.
  • Generic digital creatives or campaigns: For artwork being built through RMC and automatically uploaded into GAM, the deadlines are still governed by RMC and when the campaign is to start.
  • Social display: Social Media link to be supplied 3 days prior to go live date for the creative to be built.
  • Repeat requests: 2 days prior to go live date.

For assistance contact your sales representative.

Deadlines

Bendigo Advertiser

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Publication Size

Monday

Daily

No

17:00 Wed

14:00 Fri

16.45 Fri

17:00 Fri

17.15 Sun

19:00 Sun

Melbourne Print Centre

T84

Tuesday

Daily

No

17:00 Thu

14:00 Mon

16.45 Mon

17:00 Mon

17.15 Mon

19:00 Mon

Melbourne Print Centre

T84

Wednesday

Daily

No

17:00 Fri

14:00 Tue

16.45 Tue

17:00 Tue

17.15 Tue

19:00 Tue

Melbourne Print Centre

T84

Thursday

Daily

No

17:00 Mon

14:00 Wed

16.45 Wed

17:00 Wed

17.15 Wed

19:00 Wed

Melbourne Print Centre

T84

Friday

Daily

No

17:00 Tue

14:00 Thu

16.45 Thu

17:00 Thu

17.15 Thu

19:00 Thu

Melbourne Print Centre

T84

Saturday

Daily

Yes

17:00 Wed

13:00 Fri

16.45 Fri

16.15 Fri

16:30 Fri

18:00 Fri

Melbourne Print Centre

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Bendigo Advertiser Real Estate

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size

Saturday

Weekly

No

14:00 Mon

15:00 Wed

17:00 Wed

Melbourne Print Centre

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Inserts

Publication Day
Print Run
Quantity
Note

Monday

3,105

3,420

Max 3 inserts including Pre prints

Tuesday

3,741

3,020

Max 3 inserts including Pre prints

Wednesday

3,338

3,480

Max 3 inserts including Pre prints

Thursday

2,845

3,130

Max 3 inserts including Pre prints

Friday

4,183

4,610

Max 3 inserts including Pre prints

Saturday

7,524

7,900

Max 4 inserts including Pre prints

Delivery Address

Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029

Rates

Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.