BENDIGO ADVERTISER OVERVIEW
Bendigo Advertiser is centred on the thriving central Victorian city of Bendigo, but also covers a vast area of north and central Victoria. The region includes a wide diversity of people, industries and pursuits.
With full reader involvement both in print and online, the newspaper covers local, national and international news, real estate, motor vehicle sales and classifieds. Bendigo Advertiser also publishes an extensive range of advertising features and special publications. Bendigo Advertiser is an effective vehicle for your content and digital marketing campaigns.
While gold production was a big part of Bendigo’s history, the prime industries today are agricultural, ranging from wheat and sheep to dairy farming, intensive orchards and vineyards.
Latrobe University, the new Bendigo Hospital and Bendigo Bank headquarters are the major employers in the region. With a regional population in excess of 140,000 people, the area is served very well by the Monday to Saturday daily newspaper, a full E Edition and strong online presence.
The prime industries are agriculture, ranging from wheat and sheep to the west and dairy farming in the north, intensive orchards and vineyards in the south.
This publication uses a T84 Modular layout.
Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending May 2018 | Nielsen Digital Ratings Monthly May 2018.
- 12% 14 to 29
- 20% 30 to 44
- 40% 45 to 64
- 28% 65 Plus
- 11% Managers
- 13% Professional
- 5% Trades
- 6% Community Services
- 10% Administrative
- 3% Sales
- 5% Machinery Operator & Driver
Bendigo Advertiser EGN Rates M–F
|EGN RATES MONDAY–FRIDAY||RATE EX GST||RATE INCL GST|
|Display Module Mono||$97.06||$106.77|
|Display Module Colour (+25%)||$121.33||$133.46|
Bendigo Advertiser Classified Rates M-F
|CLASSIFIED RATES MONDAY–FRIDAY||RATE EX GST||RATE INCL GST|
|CCM Colour (+25%)||$12.73||$14.00|
|Positions Vacant CCM Mono||$10.18||$11.82|
|Positions Vacant CCM Colour (+25%)||$12.73||$14.00|
|Adzuna.com.au lift rates*||$20.00||$22.00|
Bendigo Advertiser EGN Rates Sat
|EGN RATES SATURDAY||RATE EX GST||RATE INCL GST|
|Display Module Mono||$112.74||$124.01|
|Display Module Colour (+25%)||$140.92||$155.02|
Bendigo Advertiser Classified Rates Sat
|CLASSIFIED RATES SATURDAY||RATE EX GST||RATE INCL GST|
|CCM Colour (+25%)||$14.77||$16.25|
|Positions Vacant CCM Mono||$11.82||$13.00|
|Positions Vacant CCM Colour (+25%)||$14.77||$16.25|
|Adzuna.com.au lift rates*||$20.00||$22.00|
Print Advertising: Supplying your PDF
AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
For assistance contact your sales representative.
|Publication Day||Monday, Tuesday, Wednesday, Thursday, Friday, Saturday|
|EGN Booking & Cancellation||1pm 3 working days prior|
|EGN Complete Supplied Material||2pm 1 working days prior|
|CLASSIFIED Booking & Material Deadline||4pm 1 working day prior|
|BENDIGO ADVERTISER DOMAIN||DEADLINE|
|Display Booking Deadline||3pm Monday prior|
|Complete Material Deadline||3pm Wednesday prior|
All deadlines are in local time. Due to production processes, deadlines are absolute.
|Delivery Address||Fairfax Printing, 30-32 Grandlee Drive,
Wendouree, Victoria 3355
|Rates||Up to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.|
Check the Insert Specifications page for all requirements before supplying inserts.
MAJOR TOWNS IN DISTRIBUTION AREA
Bendigo, Axedale, Barnadown, Big Hill, Boort, Bridgewater, Burnewang, California Gully, Castlemaine, Charlton, Chewton, Cohuna, Colbinabbin, Daylesford, Dingee, Dingee, Donald, Dunolly, Eaglehawk, Echuca, Elmore, Forestville, Golden Gully, Goornong, Gunbower, Harcourt, Heathcote, Inglewood, Kamarooka North, Kangaroo Flat, Kerang, Kyabram, Kyneton, Laanecoorie, Lansell Plaza, Leitchville, Lockington, Maldon, Malmsbury, Marong, Maryborough, Mitiamo, Newbridge, Newstead, Prairie, Pyramid Hill, Quambatook, Raywood, Rochester, Rushworth, Serpentine, St Arnaud, Stanhope, Tatura, Tooborac, Toolleen, Wedderburn, Woodend, Wycheproof
POSTCODES IN DISTRIBUTION AREA
3571, 3475, 3540, 3522, 3516, 3447, 3573, 3566, 3570, 3559, 3557, 3567, 3446, 3483, 3448, 3527, 3563, 3580, 3515, 3575, 3558, 3623, 3537, 3525, 3462, 3518, 3464, 3467, 3517, 3453, 3480, 3612, 3458, 2732, 3621, 3568, 3460, 3463, 3478, 3523, 3434, 3561, 3451, 3579, 2731, 3450, 3442, 3620, 3465, 3444, 3437, 2710, 3585, 3564, 3555, 3551, 3630, 3550, 3000, 3350