BENDIGO ADVERTISER OVERVIEW

257,000 Total Monthly Readership – Combined Print & Digital

bendigoadvertiser.com.au

Publication Days: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday

Bendigo Advertiser-Map

Bendigo Advertiser is centred on the thriving central Victorian city of Bendigo, but also covers a vast area of north and central Victoria. The region includes a wide diversity of people, industries and pursuits.

With full reader involvement both in print and online, the newspaper covers local, national and international news, real estate, motor vehicle sales and classifieds. Bendigo Advertiser also publishes an extensive range of advertising features and special publications. Bendigo Advertiser is an effective vehicle for your content and digital marketing campaigns.

While gold production was a big part of Bendigo’s history, the prime industries today are agricultural, ranging from wheat and sheep to dairy farming, intensive orchards and vineyards.

Latrobe University, the new Bendigo Hospital and Bendigo Bank headquarters are the major employers in the region. With a regional population in excess of 140,000 people, the area is served very well by the Monday to Saturday daily newspaper, a full E Edition and strong online presence.

The prime industries are agriculture, ranging from wheat and sheep to the west and dairy farming in the north, intensive orchards and vineyards in the south.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Total Readership: Readers per month print and digital combined | People 14+ for the 12 months ending May 2018 | Nielsen Digital Ratings Monthly May 2018.

Demographics

Gender
42% Male
58% Female
Social Grade
  • 15% Social Grade A
  • 16% Social Grade B
  • 20% Social Grade C1
  • 27% Social Grade C2
  • 22% Social Grade DE
Income
  • 28% Less than $40,000 per year
  • 22% $40,000-$79,999 per year
  • 17% $80,000-$119,999 per year
  • 12% $120,000 or more per year
Lifestage
58% Parent
38% Not Parent
27% Retired
56% Working
Occupation
  • 11% Managers
  • 13% Professional
  • 5% Trades
  • 6% Community Services
  • 10% Administrative
  • 3% Sales
  • 5% Machinery Operator & Driver

RATES

Bendigo Advertiser EGN Rates M–F

EGN RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
Display Module Mono$97.06$106.77
Display Module Colour (+25%)$121.33$133.46

Bendigo Advertiser Classified Rates M-F

CLASSIFIED RATES MONDAY–FRIDAYRATE EX GSTRATE INCL GST
CCM Mono$10.18$11.82
CCM Colour (+25%)$12.73$14.00
Positions Vacant CCM Mono$10.18$11.82
Positions Vacant CCM Colour (+25%)$12.73$14.00
Adzuna.com.au lift rates*$20.00$22.00

 

Bendigo Advertiser EGN Rates Sat

EGN RATES SATURDAYRATE EX GSTRATE INCL GST
Display Module Mono$112.74$124.01
Display Module Colour (+25%)$140.92$155.02

Bendigo Advertiser Classified Rates Sat

CLASSIFIED RATES SATURDAYRATE EX GSTRATE INCL GST
CCM Mono$11.82$13.00
CCM Colour (+25%)$14.77$16.25
Positions Vacant CCM Mono$11.82$13.00
Positions Vacant CCM Colour (+25%)$14.77$16.25
Adzuna.com.au lift rates*$20.00$22.00

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

BENDIGO ADVERTISERDEADLINE
Publication DayMonday, Tuesday, Wednesday, Thursday, Friday, Saturday
EGN Booking & Cancellation1pm 3 working days prior
EGN Complete Supplied Material2pm 1 working days prior
CLASSIFIED Booking & Material Deadline4pm 1 working day prior

BENDIGO ADVERTISER DOMAINDEADLINE
Publication DaySaturday
Display Booking Deadline3pm Monday prior
Complete Material Deadline3pm Wednesday prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Monday8,500
Tuesday8,000
Wednesday9,000
Thursday8,000
Friday9,500
Saturday14,000
Delivery AddressFairfax Printing, 30-32 Grandlee Drive,
Wendouree, Victoria 3355
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA

Bendigo, Axedale, Barnadown, Big Hill, Boort, Bridgewater, Burnewang, California Gully, Castlemaine, Charlton, Chewton, Cohuna, Colbinabbin, Daylesford, Dingee, Dingee, Donald, Dunolly, Eaglehawk, Echuca, Elmore, Forestville, Golden Gully, Goornong, Gunbower, Harcourt, Heathcote, Inglewood, Kamarooka North, Kangaroo Flat, Kerang, Kyabram, Kyneton, Laanecoorie, Lansell Plaza, Leitchville, Lockington, Maldon, Malmsbury, Marong, Maryborough, Mitiamo, Newbridge, Newstead, Prairie, Pyramid Hill, Quambatook, Raywood, Rochester, Rushworth, Serpentine, St Arnaud, Stanhope, Tatura, Tooborac, Toolleen, Wedderburn, Woodend, Wycheproof

 

POSTCODES IN DISTRIBUTION AREA
3571, 3475, 3540, 3522, 3516, 3447, 3573, 3566, 3570, 3559, 3557, 3567, 3446, 3483, 3448, 3527, 3563, 3580, 3515, 3575, 3558, 3623, 3537, 3525, 3462, 3518, 3464, 3467, 3517, 3453, 3480, 3612, 3458, 2732, 3621, 3568, 3460, 3463, 3478, 3523, 3434, 3561, 3451, 3579, 2731, 3450, 3442, 3620, 3465, 3444, 3437, 2710, 3585, 3564, 3555, 3551, 3630, 3550, 3000, 3350

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds