THE ADVERTISER INCORPORATING THE LAKE TIMES OVERVIEW

42,000 Average Issue Readership – Print

Publication Day: Wednesday

The Advertiser (Lakr Times) Map

The Advertiser incorporating Lake Times along with Kiama Independent are the Illawarra’s leading FREE community newspapers distributed weekly throughout the Illawarra.

It is a proud provider of community news to the Illawarra region. As an arm of the region’s flagship daily The Illawarra Mercury, The Advertiser maintains its community feel with the added benefit of being part of an iconic local brand.

The Advertiser targets the Wollongong and Shellharbour Local Government areas. It features targeted local news content and advertising. The Advertiser has a wide distribution area that ranges from Helensburgh to Shellharbour and appeals to a broad range of readers regardless of lifecycle stage.

This publication uses a T84 Modular layout.

Source: emma conducted by Ipsos MediaCT | Print readers | People 14+ for the 12 months ending May 2018.

Demographics

Gender
48% Male
52% Female
Social Grade
  • 12% Social Grade A
  • 15% Social Grade B
  • 25% Social Grade C1
  • 24% Social Grade C2
  • 23% Social Grade DE
Income
  • 25% Less than $40,000 per year
  • 23% $40,000-$79,999 per year
  • 7% $80,000-$119,999 per year
  • 13% $120,000 or more per year
Lifestage
48% Parent
50% Not Parent
37% Retired
37% Working
Occupation
  • 8% Managers
  • 5% Professional
  • 9% Trades
  • 3% Community Services
  • 5% Administrative
  • 2% Sales
  • 0% Machinery Operator & Driver

RATES

The Advertiser incorporating The Lake Times EGN Rates

EGN RATESRATE EX GSTRATE INCL GST
Display Module Mono$78.55$86.41
Display Module Colour (+25%)$98.19$108.01

The Advertiser incorporating The Lake Times Classified Rates

CLASSIFIED RATESRATE EX GSTRATE INCL GST
CCM Colour$16.48$18.13
Positions Vacant CCM Colour$16.48$18.13
Adzuna.com.au lift rates*$20.00$22.00

Classifieds rates include colour – customers are welcome to run mono classifieds at the same rate.

Classified rates are per column cm (CCM)
* This is a compulsory lift rate applied to all PV classifieds

 

MATERIAL DELIVERY

Print Advertising: Supplying your PDF  

Fairfax AdDelivery

AdDelivery portal is a free service for all Fairfax customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addelivery.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

 

 

DEADLINES

THE ADVERTISER INCORPORATING THE LAKE TIMESDEADLINE
Publication DayWednesday
EGN Booking & Cancellation3pm 5 working days prior
EGN Complete Supplied Material12pm 2 working days prior
CLASSIFIED Booking & Material Deadline1.30pm 2 working days prior

All deadlines are in local time. Due to production processes, deadlines are absolute.

 

INSERTS

INSERTSPUBLICATION DAYQUANTITY
Wednesday36,000
Delivery AddressCapital Fine Print
9 Pirie Street, FYSHWICK ACT NSW 2609
RatesUp to 12 pages $120 per 1000. 12 to 24 pages $180 per 1000. Minimum charge $550. Over 24 pages POA.

Check the Insert Specifications page for all requirements before supplying inserts.

Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.

 

MAJOR TOWNS IN DISTRIBUTION AREA
Wollongong, Albion Park, Albion Park Rail, Austinmer, Balgownie, Bellambi, Berkeley, Brownsville, Bulli, Central Wollongong, Clifton, Coalcliff, Coledale, Coniston, Cordeaux Heights, Corrimal, Cringila, Dapto, Fairy Meadow, Farmborough Heights, Figtree, Gwynneville, Helensburgh, Horsley, Kanahooka, Keiraville, Kemblawarra, Koonawarra, Lake Heights, Mangerton, Mt Keira, Mt Ousley, Mt Pleasant, Mt St Thomas, Oak Flats, Port Kembla, Primbee, Russell Vale, Scarborough, Shellharbour, Stanwell Park, Stanwell Tops, Tarrawanna, Thirroul, Towradgi, Unanderra, Warilla, Warrawong, West Dapto, West Wollongong, Windang, Wombarra, Woonona

 

POSTCODES IN DISTRIBUTION AREA
2515, 2525, 2502, 2517, 2526, 2519, 2518, 2527, 2528, 2529, 2530, 2500

 

GET IN TOUCH

NSW – Scott Corcoran
National Sales Manager – NSW
Australian Community Media
+61 (02) 9478 1245 Email NSW – Scott Corcoran
QLD – Jaye Coley
The Media Workshop
+61 (07) 3839 4100 Email QLD – Jaye Coley
SA – Scott Corcoran
National Sales Manager – SA
Australian Community Media - National Sales
+61 (02) 9478 1245 Email SA – Scott Corcoran
VIC – Linda Nameh
Brown Orr Fletcher Burrows
+61 (03) 9826 5188 Email VIC – Linda Nameh
WA – John Byrne
Hogan Media
+61 (08) 9447 1324 Email WA – John Byrne


ACM National Classifieds
For classified bookings in single or multiple titles
+61 (02) 4979 5283 Email ACM National Classifieds