Desktop Banners
Technical specifications for standard desktop banner ads.
Desktop Banners Overview
Banner ads are a form of dominant display advertising that can range from a static graphic to full motion video.
Creative constructed in standard web-image formats, such as GIF, JPEG, PNG or HTML5 executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by ACM Digital’s internal ad-serving system or delivered via JavaScript redirect tags hosted by a third party ad-serving vendor.
Please refer to the display advertising guidelines for general rules.
Site Matrix
Internet Advertising Bureau (IAB)
Digital Ad Unit Overview
MREC (Medium Rectangle)
300px x 250px
Static: 80kb max HMTL: 100kb max
GIF, JPG, PNG, HTML5
Half Page
300px x 600px
Static: 80kb max HMTL: 100kb max
GIF, JPG, PNG, HTML5
Leaderboard
728px x 90px
Static: 80kb max HMTL: 100kb max
GIF, JPG, PNG, HTML5
When supplying HTML5 files, in addition, please always supply a backup image (JPG, PNG, GIF) of the same dimensions to cater for devices that may not support HTML5.
View the “ACM’s Ad Product Site Matrix” to see what sites this product can run.
ACM reserves the right to change the specifications without notice at any time.
